About Ali
The best thinking in the world is wasted if the right people never hear about it. Ali Rogan has spent over 30 years ensuring they do. She is a strategic communications and external affairs expert who specialises in health, care, housing, digital health, and technology.
Ali is the founder and director of Hornsey Consulting and a Chartered Marketer with over 15 years of director-level experience. She has been the Chair of the Prime Minister's Dementia Champion's Group for Dementia Friendly Technology since 2016 and is an active member of the Dementia and Housing Working Group. Her client portfolio spans community healthcare, digital health, assisted living, specialist care, and membership bodies.
She believes in truly understanding needs to support the wider organisation achieve its vision. Innovation without communication is just a good idea nobody acts on.
At Strasys, Ali supports the firm in redefining its value propositions, listening and learning from key clients, and reshaping thinking to increase visibility and impact. She brings a strategic thinker's perspective with a strong work ethic, combined with a reputation for being innovative, inventive, and resourceful when seeking the best way forward.
Ali's work ensures that Strasys's Decision Intelligence approach reaches the leaders, policymakers, and organisations who need it most, translating complex analytical capability into clear, compelling narratives that drive action.